1. Change management models
  2. ADKAR Model
  3. Overview of the ADKAR Model

An Overview of the ADKAR Model: A Comprehensive Guide to Understanding Change Management

Learn about the ADKAR Model and how it can be used to effectively manage change in the workplace.

An Overview of the ADKAR Model: A Comprehensive Guide to Understanding Change Management

Welcome to our comprehensive guide on the ADKAR model - one of the most widely used change management models in the business world. In this article, we will provide you with a detailed overview of the ADKAR model, its key components, and how it can be effectively used to manage organizational change. Whether you are a business leader, HR professional, or simply someone interested in learning more about change management, this article will provide you with valuable insights and knowledge. Change is an inevitable part of any organization's growth and development. However, managing change is not an easy task and requires a strategic approach to ensure its successful implementation.

This is where the ADKAR model comes in - providing a structured and systematic framework for managing change and helping organizations achieve their desired outcomes. Through this article, we will dive deep into the ADKAR model, exploring its origins, its five key elements, and how it can be applied in different contexts. We will also discuss its strengths and limitations, as well as real-world examples of organizations that have successfully implemented the ADKAR model. So, if you're ready to gain a comprehensive understanding of the ADKAR model and its significance in change management, let's begin our journey together. In today's fast-paced business world, change is inevitable. Whether it's a new technology, organizational restructuring, or process improvement, companies must adapt to stay competitive. However, managing change can be a daunting task, especially when employees are resistant to it.

This is where the ADKAR Model comes in. In this article, we will provide a comprehensive overview of the ADKAR Model and how it can help organizations successfully navigate through change. The ADKAR Model was developed by Prosci, a leading change management research and training organization. It is a goal-oriented model that focuses on individual change and is based on five key elements: Awareness, Desire, Knowledge, Ability, and Reinforcement. These elements represent the stages that individuals go through when they are faced with change.

Let's take a closer look at each one and how they relate to managing change in the workplace.


The first stage of the ADKAR Model is creating awareness around the need for change. This involves communicating the reasons behind the change and how it will impact employees and the organization as a whole. It is important to be transparent and provide clear and consistent messaging to avoid confusion and resistance.


Once employees are aware of the change, they must have a desire to support it. This requires understanding the benefits of the change and how it aligns with their personal goals and values.

Leaders play a crucial role in creating desire by addressing any concerns or fears employees may have and highlighting the positive outcomes of the change.


In order for employees to embrace change, they need to have the knowledge and skills to do so. This stage involves providing training and resources to equip employees with the necessary information and tools to successfully navigate through the change. This may include technical training, process documentation, or job aids.


Having knowledge is one thing, but being able to apply it is another. The ability stage focuses on ensuring employees have the necessary support and resources to effectively implement the change.

This may include coaching, mentoring, or additional training as needed.


The final stage of the ADKAR Model is reinforcement. This involves sustaining the change and ensuring it becomes a part of the organization's culture and processes. It is important to recognize and celebrate successes, as well as address any issues or challenges that may arise during this stage.

Real-Life Examples of the ADKAR Model in Action

To better understand how the ADKAR Model works, we will look at two real-life examples of organizations that have successfully used it to manage change.

The Benefits of Using the ADKAR Model

In today's fast-paced business world, change is inevitable. The ADKAR Model is a powerful tool for managing change and has been widely adopted by organizations around the world.

Its benefits include:

  • Clear roadmap for change: The ADKAR Model provides a clear and structured approach to managing change. It outlines the five key elements that need to be addressed in order for change to be successful: Awareness, Desire, Knowledge, Ability, and Reinforcement.
  • Focus on individual change: Unlike other change management models that focus on the overall process, the ADKAR Model focuses on the individual level. It recognizes that individuals go through different stages of change and provides tools to address each stage.
  • Identifies potential roadblocks: By breaking down the change process into smaller components, the ADKAR Model helps identify potential roadblocks and resistance points. This allows organizations to proactively address these issues and minimize their impact on the change process.
  • Increases employee engagement: The ADKAR Model emphasizes the importance of employee involvement and engagement in the change process.

    By providing employees with a clear understanding of the change and its benefits, it helps build buy-in and commitment.

  • Measurable results: The ADKAR Model provides a framework for measuring the success of a change initiative. By setting specific goals for each element, organizations can track progress and make adjustments as needed.
Overall, the ADKAR Model is a comprehensive and effective approach to managing change. Its benefits extend beyond just the change process, as it also helps build a culture of change and adaptability within an organization. The ADKAR Model provides a structured approach to managing change and addresses the individual needs of employees. By focusing on creating awareness, desire, knowledge, ability, and reinforcement, organizations can effectively navigate through change and minimize resistance.

Whether you are in a leadership position or a team member affected by change, understanding the ADKAR Model can help you adapt and thrive in today's ever-evolving business world.

Ivan Fox
Ivan Fox

Evil social media advocate. Friendly food aficionado. General twitter buff. Typical travel evangelist. Typical coffee lover.